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DIFF Charitable Eyewear

In the beginning our charity initiative was simple...

every pair of sunglasses sold, we donated a pair of reading glasses.

We partnered with a woman named Sherry Grigsby, founder of Eyes on Africa, with the intention to provide eyeglasses to people in need.

Eyes on Africa is a charitable non-profit organization, that "provides eyeglasses at no cost to Africans through distribution in communities with no access to vision care."